Chris Höfner

Chris Höfner is a Partner at EO Executives Germany for digital commerce, growth and digital transformation. For over 20 years, she has helped companies scale digital business models, build commercial excellence and steer their organisations through growth and change.

She focuses on digital businesses and the platform economy, on eCommerce, and on technology- and growth-driven companies across B2B, B2C and D2C markets, from commerce pure players to multichannel providers.

Her clients operate in markets defined by competitive pressure, changing customer expectations and growing demands on speed, technology, scalability and operational excellence. Business models have to evolve, sales and commerce organisations have to be realigned, and structures have to keep pace with growth.

Chris Höfner knows the dynamics of digital markets and the demands on modern organisations. She combines strategic perspective with the ability to deliver. She turns complex challenges into clear priorities and builds the organisational conditions to act on them. Her real strength is helping companies turn growth into scalable structures, strong teams and measurable results. Her approach is analytical, pragmatic and focused on outcomes.

Professional experience

Chris Höfner brings many years of leadership and management experience at the intersection of commerce, content, sales, business development and digital transformation. She has built and scaled digital business areas, shaped commercial strategies, and led and transformed cross-functional organisations.

Across her career, she has worked with established retail and media companies as well as digital platforms and growth-oriented business models. She has supported companies at very different stages of maturity, from optimising what already exists to building new growth areas and driving strategic and organisational transformation.

Her experience covers building commerce models, scaling digital sales channels, improving customer and value-creation processes, and leading complex change projects.